You’ve got a bookkeeper. Your accounts and bookkeeping are up to date.
So why does it still feel like you’re flying blind?
If you’ve ever looked at your profit and loss report and thought, “Okay, but where’s the actual money?” you’re not alone. Most business owners think good books = peace of mind.
But here’s the hard truth:
Good books ≠ a good financial strategy.
Let’s break it down.
Your bookkeeper’s job is to keep your accounts accurate and compliant. They track what’s happened, tidy things up for tax time, and make sure everything balances. That's great bookkeeping 👏
But financial clarity, the kind where you know where your money’s going, feel safe taking a salary, and can finally breathe at night, now that comes from a strategy. A system. And most importantly, from behavioural changes around how you manage cash.
If you’re making decent money but still feel broke, it’s not about working harder.
It’s about shifting how you handle what’s already coming in.
Here are two small shifts that change everything:
🧮 1. Split your income on purpose
This is the heart of the Profit First method — we ditch the “all-in-one” business account and start separating your money into dedicated accounts
Think:
✅ Profit
✅ Owner’s Pay
✅ Tax
✅ Operating Expenses
Why?
Because if everything lands in one big pool, it’s impossible to tell what’s safe to spend and what’s meant for tax, savings, or you.
This isn’t about micromanaging every cent.
It’s about giving every dollar a job before it disappears.
🎯 2. Know your “magic number”
Most business owners don’t actually know how much their business needs to earn to pay themselves properly, cover expenses, and stay profitable.
They hope it works out.
They keep chasing “more.”
But more revenue doesn’t always mean more peace.
Instead, reverse-engineer it:
💰 How much do you want to take home?
✍️ Add in your business’s essential costs.
🧮 That gives you your real revenue target.
From there, you can build a business that supports your life not the other way around.
The result?
Less financial stress.
No more end-of-quarter surprises.
And a bank balance that reflects all the work you’ve been doing.
You don’t need a finance degree for this.
Just a clear system, a few behaviour shifts, and the willingness to stop putting yourself last.
If you’re tired of working hard and still wondering, “Where did all the money go?” this is your next step.
👉 Schedule a Call - I’ve helped hundreds of business owners finally feel in control (without needing to earn more or obsess over spreadsheets).
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